Phil Mickelson has been a star for a while now in the golf world, and has managed to attract the attention of quite a number of golf enthusiasts and even the attention of the famous film maker Joseph Kahn. Kahn is quite popular and has worked with the likes of Eminem, U2, Britney Spears, 50 cents, Lady Gaga and many others, collaborating a number of music shoots for a number of people. He has now decided that he wants to direct a photo shoot with Phil Mickelson at none other than the Las Vegas strip.
The photo shoot is quite unique and Kahn feels that this direction will bring about a new approach and dimension to golf which has never been seen before. He wants to make it clear that he wants to bring about an action shot to golf but is not a single commercial on golf. He knows that there is quite a number of ways to capture the action by promoting some of the latest new products such as the RAZR fit driver and the Black tour golf ball. The result of his imaginative effort has made Phil Mickelson hit a 100 yard shot standing in front of the Mirage volcano. The accurate hit blended in with the burst of the flames with the eruption of the volcano is sure to become an enigma.
Phil Mickelson has also admitted that he is quite happy and contented with the out of the box approach. He feels that it will bring about a sense of awe and appreciation to all those people who will be looking at the advertisement. It’s not only about telling people how great the products are, but making them believe it with the action packed shoot.